Advertising Mgr for Wordpress

Thanks to everyone who has downloaded, tested, and used Advertising Manager. We have received great feedback so far, and are excited to add new features into subsequent versions for everyone to use. I thought that it would be a great time to take a step back and let people know how I see Advertising Manager evolving, and some of the ideas that are on the TODO list.

Overall
The overall goal for Advertising Manager is to be smart, simple, efficient, powerful, and nimble. The core ad server engine inside of Advertising Manager is code named Swifty, and it already has a plug-in framework, and a core set of API's that can be called to use the ad server features. The Swifty adserver core is being built with no UI, and can be used in frameworks and applications other than Wordpress.

Of course, if you are a developer and would like to help push this initiative forward, please do! The Swifty adserver is open source just like OpenX. Sign up on this web site, and get started!

Below is a short list of the next steps for the Swifty adserver core, and Wordpress Advertising Manager in general:

• Store views, clicks, and CTR (click through ratio)
• Use JQuery to only store 'real' impressions based on a set of rules that include viewing an ad in the visible window, firing a beacon only after the ad is loaded, etc.
• Build JQuery reports to display real time data

• Add support to pull statistics from the ad network interface and store inside Advertising Manager
• Build support for detailed click tracking per ad network
• Ability to use OpenX's Single Page Call (SPC) tags automatically without need to code every page.
• Automatically set delivery limitations on a per network basis (e.g. only serve Chitika ads when coming from a search engine in the US)
• Attempt to log all ads in the chain so that a publisher knows what is running on their site
• Collect the Advertiser URL from Adsense and store with statistics

• Integration with Joomla
• Integration with Drupal
• Integration with other CMS systems
• Integration with IPhone apps
• Integration with Facebook apps

• Add ability to manage guaranteed inventory campaigns (e.g. 1000 impressions per day)
• Add proper support for zones, and linking ads to zones
• Add additional delivery limitations (e.g. frequency capping, geo targeting, etc)

Summary
This is a huge list of features. Over the next few weeks we will be prioritising these features. Please do provide feedback on which features are most important to you (or which features we missed!), so that we can make Advertising Manager and the Swifty core the best ad server for your needs.

Many thanks!